Communication agency in Montreal

Strategy before tactics

Many Montreal organisations spend on advertising, a website or social media with no through-line. The result: inconsistent messages and a diluted budget. Our role as a communication strategy agency is to lay the foundations first:

• Diagnostic — where does your awareness stand, what do your audiences say, what is your Montreal competition doing?
• Positioning — what genuinely sets you apart, expressed as simple, defensible key messages.
• Audiences and channels — who you need to reach, where those people get their information, and in which language.
• Action plan — a realistic calendar that aligns public relations, web, social media, advertising and media buying behind the same objectives.

Once the plan is approved, we can execute all of it in house — advertising, video production, media buying, branding, web — or work alongside your teams.

Communicating in Montreal: particular terrain

The Montreal market sets its own rules. You have to work across two languages and culturally varied audiences that shift from one neighbourhood to the next — the message that lands in Hochelaga is not the one that resonates in Westmount or Saint-Laurent. You also have to navigate a dense media ecosystem: metropolitan outlets, neighbourhood papers, community radio, local influencers. And respect the Quebec regulatory framework, from Law 96 on the French language to Law 25 on personal information.

That terrain is exactly what we know. Based in Old Montreal, steps from the Quartier international and downtown, we work every week with organisations from the city and its surrounding ring — from Laval to Longueuil.

Who we work for

Our typical Montreal engagements: an SMB that wants to structure communications that have stayed improvised, an organisation launching a product or service into the metropolitan market, an institution that has to reach multilingual audiences, or a senior executive who wants a clear annual plan with a budget they can defend to their board. In every case the deliverable is concrete: a documented plan, approved messages, a calendar and success indicators.

A stable team, since 2003

Founded in 2003, Bollé Communications combines the rigour of a large agency with the closeness of a human-sized team. The people who build your strategy are the ones who will run it — not a sales team that disappears after signature. We meet at our offices at 410 rue Saint-Nicolas, at your place, or by video.

Let's talk about your communications

If your communications lack direction — or if you are preparing a launch, a rebuild or a pivotal year — write to us through the contact page. A first meeting with no strings attached is usually enough to identify the two or three most profitable places to start.