Advertising and marketing · Greater Montreal
Advertising agency in Montreal
Bollé Communications designs and runs advertising campaigns for Montreal businesses: creative concept, versions for digital, print, out-of-home and radio, and coordination of distribution. A human-sized agency, based at 410 rue Saint-Nicolas in Old Montreal since 2003, where strategy, creative and placement live under the same roof — and where your budget goes into the campaign, not into overhead.
Updated July 22, 2026
One campaign, one objective, measured results
Advertising that works starts from a simple question: what does the campaign have to do — sell, build awareness, recruit, fill a room? From there, our advertising and marketing service builds everything else:
- Campaign strategy — audience, message, promise, budget and calendar.
- Creative concept — one strong idea, extendable to every format, that looks like your brand.
- Production — visuals, copy, banners, video clips, print, out-of-home.
- Distribution — digital (Google, Meta, YouTube, programmatic) and traditional media through our media buying service.
- Measurement — cost per result tracked during the campaign, not observed after the fact.
Making room in the Montreal noise
Montreal is the densest advertising market in Quebec: your customers are solicited constantly, in the metro, on Décarie, in their social feeds. Breaking through takes two things that large agencies charge a premium for and self-serve platforms do not provide: a real creative idea, and a fine-grained understanding of local audiences — what speaks to a family in Villeray, a downtown professional or an entrepreneur in the East End, in French as in English.
That is the niche we have occupied since 2003: the rigour of a large agency, minus the heavy structure. The people who design your campaign are the ones who run it.
Built for real SMB budgets
Our clients are not national advertisers: they are SMBs, retailers, institutions and organisations across Greater Montreal who want every dollar to work. We build campaigns scaled to your budget — a few thousand dollars well targeted on digital, or integrated campaigns combining digital, radio and out-of-home — and we tell you frankly what is realistic to expect from each level of investment.
From one-off launches to continuous marketing
Some engagements are one-off campaigns: a launch, a seasonal promotion, a recruitment drive. Other clients hand us continuous marketing, where advertising rests on an annual communication strategy, search that captures existing demand, and social media that maintains the relationship. Both approaches are valid — what matters is that the advertising is part of a plan.
Your next campaign starts here
Whether you are launching a product, opening a location or simply want Montreal to know you exist, write to us through the contact page. We'll host you at our Old Montreal offices to pin down the objective — and propose a campaign that matches it.
Frequently asked questions
What budget should we plan for an advertising campaign in Montreal?
A targeted digital campaign starts at a few thousand dollars; an integrated campaign (digital, radio, out-of-home) in the Montreal market runs into the tens of thousands. The right budget depends on the objective and the duration — we always present scenarios with the realistic results of each before committing anything.
Do you work with small businesses?
Yes, they are the core of our client base: SMBs, retailers and organisations across Greater Montreal. Our lean structure makes profitable campaigns possible at budgets a large agency would not take — without sacrificing the quality of the creative concept.
Do you handle creative and placement, or only one of the two?
Both, under one roof: strategy, concept, message production and space buying (digital and traditional media). You have a single point of contact accountable for the result, and the creative is designed from the outset for the channels it will run on.
Are your campaigns bilingual?
When your market requires it, yes. We adapt concepts rather than translate them — a tagline that works in French is rethought for English, and the reverse — in compliance with Law 96 for signage and commercial content in Quebec.
How do you measure a campaign's results?
Every campaign has indicators set in advance: sales, calls, quote requests, in-store visits or awareness, depending on the objective. Digital is measured continuously and optimised along the way; traditional media is measured through activity spikes and ad recall.