Web marketing (SEO / Google Ads) · Greater Montreal
SEO and Google Ads agency in Montreal
Bollé Communications helps Montreal businesses come out on top of Google, through organic search (SEO) and through Google Ads. For a Montreal SMB, expect $1,500 to $3,500 per month for an ongoing SEO mandate, and Google Ads management fees of $800 to $3,500 per month on top of the media budget (indicative ranges). Our team works from 410 rue Saint-Nicolas, in Old Montreal, in English and in French.
Updated July 22, 2026
The most competitive market in Quebec
Montreal is by far the most contested search market in the province. When a customer types "dentist Rosemont", "employment lawyer Montreal" or "caterer Plateau-Mont-Royal", dozens of businesses fight for the top three positions — and for the Google Maps pack that captures most local clicks. Getting there takes more than a decent website: it takes a complete web marketing strategy, executed consistently.
Our work covers the two levers that actually generate customers:
- Local SEO — technical optimisation of your site, neighbourhood-level geo-targeted content, Google Business Profile and customer reviews, so you surface in "near me" searches across Montreal.
- Google Ads — search, Maps and remarketing campaigns that produce calls and quote requests within the first weeks, with the budget controlled to the dollar.
- Strategic content — service pages and articles built around the keywords your Montreal customers actually type, in French first, in English when your market calls for it.
- Honest measurement — tracking calls, forms and sales, so you know what every invested dollar returns.
Bilingualism, an advantage we put to work
In Montreal, part of your clientele searches in English. Many agencies optimise one language and leave the other half of the market to competitors. We build coherent bilingual SEO strategies — keywords, content and metadata in both languages, with no duplicate-content penalty and in compliance with Law 96. It is often the fastest lever for a Montreal business that has plateaued.
A local agency, steps from Square-Victoria metro
Our Montreal offices are at 410 rue Saint-Nicolas, in Old Montreal, two minutes from the Square-Victoria–OACI metro. We meet in person to build the strategy, review the results each quarter and adjust course — whether your business is downtown, in Griffintown, on the Plateau, in Ahuntsic or in Laval. We know the ground: the seasonality of Montreal retail, competition neighbourhood by neighbourhood, and the real queries your customers use.
How a mandate starts
- Audit — analysis of your site, your Google listing and your direct competitors in Montreal.
- Plan — priorities ranked by impact: technical fixes, content, local authority, paid campaigns.
- Execution — a clear monthly schedule, delivered by the same team month over month.
- Reporting — every month: what was done, what it produced, and what comes next.
SEO usually rests on solid foundations: if your site is holding your results back, our website design team brings it up to standard. And to hold ground while SEO climbs, social media management and advertising round out acquisition.
Let's talk about your visibility in Montreal
Since 2003, Bollé Communications has helped Quebec businesses turn their web presence into real customers. If you want to know where you stand — and what it would take to pass your Montreal competitors — write to us through the contact page. The first assessment comes with no strings attached.
Frequently asked questions
How much does SEO cost in Montreal?
For a Montreal SMB, an ongoing SEO mandate generally runs between $1,500 and $3,500 per month (indicative range), depending on how competitive your sector is and how many languages you need to cover. Montreal being the most competitive market in Quebec, heavily contested sectors (law, dental, construction) often require the upper end.
SEO or Google Ads: where should a Montreal business start?
If you need customers quickly, Google Ads produces results within weeks. SEO takes 3 to 6 months but builds a durable asset that lowers your acquisition cost over time. For most Montreal businesses the combination is optimal: Ads for the short term, SEO for the long term.
Do you do bilingual French-English SEO?
Yes, and in Montreal it is often decisive: a significant share of local searches happen in English. We optimise both language versions with keywords specific to each, correct hreflang tags and content that complies with Law 96.
How long until I see SEO results in Montreal?
The first gains (optimised Google listing, technical fixes) show within 4 to 8 weeks. For solid positions on competitive Montreal keywords, expect 4 to 8 months of sustained effort. We set measurable milestones at the outset so progress is trackable.
Do you also manage the Google Business Profile?
Yes. The Google listing is the number-one local lever in Montreal: full optimisation, photos, posts, review responses and tracking of the calls it generates. It is included in our local search mandates.