Branding · Greater Montreal
Branding and visual identity in Montreal
Bollé Communications builds complete brand identities for Montreal businesses: positioning, naming, logo, visual identity, brand standards and rollout across all your materials. In Quebec, a professional logo generally costs $500 to $4,000, and a complete brand identity $4,000 to $12,000 (indicative ranges). Our studio has been at 410 rue Saint-Nicolas, in Old Montreal, since we started in 2003.
Updated July 22, 2026
Standing out in the most crowded market in Quebec
Montreal concentrates more brands, retailers and agencies than anywhere else in the province. In a market where every commercial street — Saint-Laurent, Mont-Royal, Wellington, Fleury — lines up dozens of storefronts, and where every B2B sector is contested, a generic identity makes you invisible. Our branding work is about making your business immediately recognisable and memorable.
A branding engagement with us covers, depending on your needs:
- Brand positioning — what you are, who for, and what sets you apart from your Montreal competitors.
- Visual identity — logo, palette, typography, iconography, photographic direction.
- Brand standards — the guide that keeps everything consistent across your materials, from the business card to the vehicle wrap.
- Naming and tagline — company or product name, slogan, accounting for Quebec's language requirements.
- Rollout — stationery, signage, packaging, presentation templates, social media and website.
A brand built for a bilingual market
In Montreal, your brand lives in two languages. A name, a tagline or a play on words that works in French can fall flat in English — and the reverse. We design identities that stay strong in both languages and comply with the Charter of the French Language (Law 96), including for public signage and packaging, where the rules have tightened since 2025.
Our creative process
- Immersion — a meeting at our Old Montreal offices or at your location, plus analysis of your sector and your competitors.
- Brand platform — positioning, personality, key messages; the strategic base before any drawing.
- Creative exploration — distinct visual directions, presented with the thinking behind them, not a logo contest.
- Refinement — the chosen direction is pushed through to a complete identity.
- Delivery — final files in every format, brand standards and rollout support.
Branding, the gateway to everything else
A strong brand identity multiplies everything else: a website coherent with your identity, recognisable advertising campaigns, social media that builds a real brand personality, video that carries your signature. Because all these services live under one roof, your brand stays consistent from channel to channel.
Let's talk about your brand
Whether you are launching a business in Griffintown, refreshing an established Saint-Léonard brand or merging two organisations, Bollé Communications brings more than twenty years of practice to your identity. Write to us through the contact page for a first meeting with no strings attached.
Frequently asked questions
How much does a brand identity cost in Montreal?
A professional logo generally runs between $500 and $4,000, a complete brand identity (logo, palette, typography, standards) between $4,000 and $12,000, and a strategic brand platform between $10,000 and $30,000 (indicative ranges). The price depends mostly on the strategic scope of the engagement and the number of applications to produce.
Rebrand or refresh: how do we decide?
If your brand has recognition but looks dated, an evolution preserves what you have built. If it blends you in with competitors, holds back your growth or no longer reflects your offer, a full rebrand pays off better. We usually settle that question in the first diagnostic meeting.
Do you account for Law 96 in branding?
Yes. French signage and packaging requirements have tightened, particularly around the place of trademarks in public signage. We design identities and taglines that stay compliant without sacrificing impact — a very real issue for Montreal retailers.
How long does a branding engagement take?
Expect 4 to 6 weeks for a visual identity and 8 to 12 weeks for a complete brand platform with rollout. The pace depends mostly on your team's approval cycles.
Do you deliver all the files and a brand guide?
Always. You leave with the source and production files in every useful format, plus clear brand standards so your team, your suppliers and your future partners use the brand correctly.