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Bollé Communications designed the logo for the City of Beloeil. After consultations with citizens and city officials, the agency created the new branding with a more modern look, a first in over 30 years for the city.

Once the logo was well established and submitted to various test groups, the creative team then proposed the positioning Forged to Innovate to accompany it. The term "Forged" comes from the city's coat of arms, which states "By your beauty, forge tomorrow."

The second part of the positioning, To Innovate, refers to the present and future of the City. Beloeil has been undergoing significant development since the late 2000s, clearly indicating that we are looking forward.