Realization
Video production | Groupe RTSI, “Le 6e pli”
Launch video for “Le 6e pli” (the sixth fold), Groupe RTSI's new brand identity, telling how 58 years of history lead to a sixth logo.
Client
Groupe RTSI
Category
Vidéo
Year
2026
Since 1968, every chapter in the history of Groupe RTSI has left its mark. In 58 years, its logo has evolved five times, like so many folds in a single sheet of metal. With “Le 6e pli”, the group unveils the sixth one: not a break with the past, but a culmination.
The mandate
Produce the launch video for the new brand identity, telling the story of RTSI's evolving identity while bringing together its three business units, RTSI Estrie, RTSI Montréal Rive-Sud and RTSI Montréal Rive-Nord, as well as its service units.
What we delivered
Direction and editing of the launch video
Staging of the new monogram, which echoes the angle of the fold made on the wall by the installers
Showcasing Mars Red, the company's signature colour
Distribution of the launch press release through PPN Source
An “R” that reads both as the R in RTSI and the R in Revêtement (cladding). Allier savoir & fer.
