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Intelligence Artificielle3 min read
When AI stops referring to the media, who becomes the source?
AI prioritizes documents that have a readable structure, an explicit publication date, an identified issuer, multichannel distribution, and a presence on platforms that algorithms already recognize as official information sources. This is precisely what the PPN Diffusion plan is designed to produce.
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Share of Model: does your company fall within the responses of artificial intelligence?
For years, companies have measured their visibility through their positioning on Google, their media presence, and their share of voice. The Share of Model measures the frequency and manner in which a company appears in the responses generated by artificial intelligence systems.
Generative AI: Trend or True Revolution for Businesses?
Like the Internet in the 2000s or social media in the 2010s, generative artificial intelligence is currently redefining the way companies work, communicate, create content and interact with their customers.
Does Facebook still have a place in a social media and SEO strategy in Québec in 2026?
Outdated? Aging? Out of style? Facebook still carries these clichés in Québec.
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